Are gaps in strategy, process or team performance slowing your business growth?

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Does this sound familiar?

You might be here because...

01. You need a clear strategy to scale.

Your business is growing, but you need a solid plan to align your vision, streamline execution, and drive sustainable growth.

02. Your marketing isn’t delivering results.

You’re investing in marketing, but it’s not translating into the leads, sales, or the brand impact you need to grow.

03. Operations and processes feel chaotic.

Inefficiencies, bottlenecks, or lack of structure are slowing your teams down as you grow, and you need a smarter way to work.

04. Your team or company culture needs improvement.

Leadership gaps, misalignment, or disengaged employees are affecting performance, and you want to create a stronger, more connected team.

Offerings

What I Can Help You With

Business Strategy & Growth Planning

Every great business needs a game plan. I help you set clear goals, spot new opportunities, and build a strategy that drives real results.

Whether you’re just starting out or looking to scale, we’ll create a roadmap that keeps you focused, adaptable, and set up for long-term success.

Benefits:

  • Clarify vision and long-term goals
  • Develop actionable roadmaps for growth
  • Identify key opportunities and blind spots
“Melissa's help was invaluable to our company. She stepped in quickly to help our team professionalize and improve our processes, revamp our marketing strategy, and hire our early team. Her contributions went way beyond the initial ask, and we'd work with her again in a heartbeat!"
Luke Fraser
CEO | Stepwise Innovation

Marketing & Brand Strategy

Marketing shouldn’t be a guessing game. I help you fine-tune your messaging, attract the right customers, and make sure your marketing strategy aligns with your long-term business goals, so you get the most impact.

Whether you’re looking to grow, streamline, or simply make sense of your marketing efforts, I’ll work with you to create a clear, effective plan that moves your business forward with confidence.

Benefits:

  • Refine messaging and positioning.
  • Optimize customer acquisition & retention strategies.
  • Align marketing efforts with larger business goals.
“I engaged Melissa to develop strategies for building my photography business, particularly in the very competitive wedding space. She reviewed and critiqued my existing marketing and website presence, giving me excellent implementable ideas. She developed a list of actions to take to expand and be more effective with social media. She found me great resources I hadn’t even known about. I was impressed with how thorough she was. I’m pleased to report back that my wedding photo business is up year over year and continuing to grow. Highly recommend!"
Doug Hyde
Owner | Doug Hyde Photography

Operations & Process Optimization

I help businesses streamline workflows, eliminate bottlenecks, and build efficient structures that support long-term success. Through a deep dive into your current operations, I identify gaps, inefficiencies, and areas for improvement, then develop tailored strategies to optimize how work gets done. Whether it’s refining communication channels, improving task delegation, or implementing better project management systems, I provide practical solutions that align with your goals and also assist in setting them up.

My approach ensures that your team can focus on the high-impact work instead of getting stuck in operational roadblocks. I’ll ensure your business runs smoothly, effectively, and with greater ease moving forward.

Benefits:

  • Improve internal workflows and efficiencies.
  • Identify and remove bottlenecks.
  • Enhance cross-team collaboration.
“Melissa's help was invaluable to our company. She stepped in quickly to help our team professionalize and improve our processes, revamp our marketing strategy, and hire our early team. Her contributions went way beyond the initial ask, and we'd work with her again in a heartbeat!"
Luke Fraser
CEO | Stepwise Innovation

Customer Service Team Strategy

Your customer experience is only as strong as the team behind it. I help build, train, and optimize customer service teams that create loyal, satisfied customers by focusing on both strategy and execution. From hiring the right talent to developing training programs that enhance communication and problem-solving skills, I ensure your team is equipped to handle customer interactions with confidence and professionalism.

I also work to refine internal processes, implement tools that improve efficiency, and create a culture of continuous improvement. With the right structure and support, your customer service team can become a key driver of retention, reputation, and long-term business success.

Benefits:

  • Build high-performing customer service teams.
  • Create training and development plans.
  • Improve customer experience and satisfaction.

Company Culture Development

A strong culture fuels strong performance, driving both employee satisfaction and business success. I work with leaders to improve communication, alignment, and engagement, creating a workplace where teams feel valued and motivated.

Through coaching and strategic guidance, I help organizations build trust, strengthen team dynamics, and clarify company values. When culture is intentional and well-supported, it becomes a competitive advantage that attracts top talent, fosters collaboration, and drives long-term growth.

Benefits:

  • Strengthen leadership teams and company values.
  • Improve communication and team alignment.
  • Foster an engaged, motivated workforce.

GET IN TOUCH

Ready to take the next step in your career or elevate your brand? I’d love to hear from you!

Let’s connect and create a path to success tailored to your goals.